Worcestershire County Cricket Club are thrilled to announce that it has been named a finalist in four categories at this year’s Business of Cricket Awards (BOCA’s), underscoring the Club’s commitment to excellence on and off the field.
The awards ceremony, set to take place on 14 November, will see Worcestershire competing against other elite cricket clubs in the UK for top honours in categories that reflect innovation, community impact, and sponsorship success.
The categories in which Worcestershire has been shortlisted are:
– Best Development or New Facility Under £500,000
This nomination celebrates the club’s investment in a state-of-the-art, multi-faith room, providing a welcoming and inclusive space for all visitors to New Road. The facility underscores Worcestershires’s dedication to creating an inclusive environment and enhancing fan experience, making New Road a home for everyone in the community.
– Community Engagement Campaign of the Year
The club’s impactful community outreach in partnership with Worcestershire County Council has been recognised, particularly the much-praised Soup Kitchen Initiative, which has supported vulnerable community members throughout the year. This initiative highlights Worcestershire’s deep commitment to positively influencing the local community through meaningful engagement and sustained support.
– Customer Retention Initiative of the Year
Worcestershire’s strategies to enhance fan loyalty and improve customer experience have been acknowledged in this category. The club’s emphasis on building stronger connections with its fanbase, particularly through personalised communication and tailored offers, has resulted in high retention rates and deepened loyalty among supporters.
– Sponsorship Campaign of the Year
The Club’s innovative sponsorship initiative with BEARD has secured it a place in the finals for this category. With campaigns that have delivered tangible value BEARD and memorable experiences for supporters, Worcestershire has set a benchmark in strategic brand partnerships that align with the Club’s values and mission, resonating with supporters and sponsors alike.
Ashley Giles, Worcestershire’s CEO, said, “Being shortlisted in four categories at the BOCA is a tremendous honour and testament to the hard work of everyone involved at the Club.
“Each category represents an area we are immensely passionate about—whether it’s creating new facilities, engaging with our community, retaining our supporters, or building meaningful partnerships.
“We are excited to showcase what Worcestershire has accomplished and look forward to the awards dinner on 14 November.”
