Worcestershire County Cricket Club – Helping to grow your brand through bespoke packages tailored to your business needs

Stand out from the crowd with sponsorship & advertising packages at New Road. Worcestershire County Cricket Club can create bespoke branding and sponsorship packages to fulfil your company’s objectives/requirements. If your company’s key purpose is to build brand awareness or run a call to action advertising campaign, we can’t wait to work closely with you to ensure that there is a tangible benefit for every pound invested.

We like to understand our partners’ requirements and provide value for money and a tangible return on investment so please don’t hesitate to contact David Hoskins, Commercial Manager by phone on 07768 558096 or by email at david.hoskins@wccc.co.uk to arrange a time for you to visit for a tour of the ground and to find out more about how you can use Worcestershire CCC as a platform to showcase your brand.


An attractive and cost effective way of linking your company with one of the leading sides in English cricket.

All packages include:

  • Four match tickets with access to our Executive Members Suite
  • Two course lunch in The View restaurant
  • Your company name/logo on all scorecards for the day’s play
  • PA announcements throughout the day
  • A commemorative gift in recognition of your support
  • Photo opportunity to mark the occasion


  • Own your sponsored player’s shirt at the end of the season, autographed as requested
  • Name / company logo on your sponsored player’s profile page at www.wccc.co.uk
  • Recognition as an Official Player Sponsor in an e-shot to 12k database
  • 20 complimentary tickets to a home County Championship/ Royal London Cup group match day of your choice at New Road.


Perimeter advertising boards are an ideal, cost effective way building your brand both locally and nationally. We have both 24ft x 2ft 6” pitch level perimeter advertising boards and 20ft x 2ft elevated perimeter advertising boards available.


In addition to pitch facing branding we offer a variety of other in-ground branding opportunities including 1.8m x 5m full colour PVC advertising banners on fencing in main walkways, match day expo stands to engage with spectators face to face, internal digital screen advertising and more.


The benefit to your business is simple; the scoreboard in cricket is arguably the most viewed part of the ground and with the game changing every minute your brand will be viewed by tens of thousands of supporters throughout the season.

  • 15 second slots | 1 in 40 Advertisers
  • During a typical 4 hours of play you will receive 24 slots
  • Match Time | Static Image
  • Non-Match Time | Dynamic Full Animation


Advertising on screens, boards & banners is great for brand exposure, but there’s no better way to sell yourself and what you do than to interact face to face with potential customers. We welcome tens of thousands of spectators to New Road for cricket each year, with audiences of up to 5,000 for sell out T20 Vitality Blast matches, and with a match day exhibition stand you can be present to showcase your business and interact with our customers. Set up in a well populated location on-site with a stand and marketing collateral to go with it, you can push your brand to thousands from just £500 + VAT.


New Road is one of the busiest roads in Worcester with an estimated 33,000 cars per day driving along immediately next to the County Ground. Taking advantage of this prime spot we have installed an LED screen measuring 6msq on which you can advertise your company to tens of thousands! Limited to a maximum of 6 adverts on a rotating basis, with each static advert on display for 5-6 seconds, you can showcase your brand on an unprecedented scale for just £250 + VAT per week.

For further information on any of the above opportunities, please contact David Hoskins on 07768 558096 or by email at david.hoskins@wccc.co.uk