Worcestershire County Cricket Club is delighted to announce an exciting new partnership with Juckes of Worcester, who join as the Club’s Official Wine Partner on a multi-year deal.
This strategic partnership will see Juckes supplying a curated selection of fine wines across all hospitality suites and bars at Visit Worcestershire New Road, enhancing the matchday experience for members, guests, and visitors alike.
As a locally based, family-run business with deep roots in the region, Juckes shares the Club’s commitment to quality, heritage, and community. Notably, the Juckes family is closely connected to the Worcestershire community, Emma Juckes, wife of Managing Director Ian Juckes, runs the popular Ombersley Village Store.
In celebration of this new partnership, Worcestershire Members can enjoy a 10% discount at Ombersley Village Store on production of their valid membership cards (with the exception of tobacco and price-marked items). This exclusive benefit is another way the Club and its partners are working to add value for members while supporting local business.
Joe Tromans, Commercial Director at Worcestershire County Cricket Club, commented, “We’re thrilled to welcome Juckes of Worcester as our Official Wine Partner.
Their passion for craftsmanship and excellence mirrors our own values, and we’re confident this collaboration will elevate the overall experience at Visit Worcestershire New Road.
Supporting a high-quality local business makes this partnership even more special.”
Following a highly competitive selection process that attracted over 60 applicants from across the UK, Juckes were chosen for their outstanding product quality, regional roots, and shared values with the Club.
The partnership will also include exclusive events, bespoke hospitality packages, and co-branded content that celebrates both Worcestershire cricket and the world of fine wine.
Ian Juckes, Managing Director at Juckes of Worcester, added: “We’re incredibly proud to partner with such a historic and well-loved institution as Worcestershire County Cricket Club, it means even more as a lifelong supporter of the Pears.
“Visit Worcestershire New Road is one of the most picturesque grounds in the country, and the whole family are excited to bring our carefully selected wines to supporters and visitors in this iconic setting.
“This partnership is a natural fit and a wonderful opportunity to support local sport and hospitality.”
For more information about Juckes of Worcester
