Worcestershire County Cricket Club has been shortlisted for a prestigious accolade at the EVCOMLondon Live and Film Awards, thanks to the innovative 2024 season preview and kit launch.
In collaboration with global communications powerhouse DRPG and Worcester-based creative agency BEARD, Worcestershire’s kit launch campaign delivered outstanding results, securing a finalist spot in the ‘Best Films in a Digital Campaign’ category. The winners will be announced at the awards ceremony on November 25.
This recognition is a major achievement for Worcestershire, DRPG, and BEARD, as the EVCOM Awards celebrate excellence across film and communication campaigns in the events industry. Judged by a panel of industry experts and emerging talent, the awards emphasise creativity, craftsmanship, and flawless execution.
Being viewed by over 11 million people worldwide, the 2024 season preview and kit launch captivated audiences, energising long-time supporters while attracting new fans to the game. The collaboration with DRPG and BEARD showcased their shared passion for creativity and cricket, resulting in an unforgettable campaign.
Joe Tromans, Worcestershire’s Head of Commercial and Partnerships, said, “We’re thrilled to be shortlisted for this award.
Our partnership with DRPG and BEARD has been an incredible success for all involved.
The effort and creativity poured into this project have been recognised, and we couldn’t be more proud.
“Our aim was to inspire and engage our supporters with a fresh, innovative approach, and DRPG’s expertise helped us deliver on that vision.
This campaign not only connected with our loyal supporters but also reached new audiences, adding to the excitement as we looked forward to the 2024 season.”
Neil Gregory, Creative Director at DRPG added, “We are thrilled to see the Worcestershire County Cricket Club kit launch film recognised by the EVCOM Awards.
“Our goal was to create something visually stunning and impactful, reaching not only dedicated fans but also welcoming new supporters to the Worcestershire CCC community.
“It’s an honour to see the hard work and passion of everyone involved recognised at such a prestigious level,”
