In a landmark move for sports and sustainability, Worcestershire County Cricket Club is proud to announce WODR as the new front of shirt partner for the Metro Bank One Day Cup.
WODR, a pioneer in business water procurement and a sister company of Utility Stream, brings its expertise in water market navigation and commitment to eco-friendly practices to the cricketing world.
WODR’s mission centres on simplifying water supply for businesses, advocating for a sustainable future through informed choices and strategic partnerships. Their innovative approach leverages market insights and relationships with retail suppliers to secure optimal water contracts for clients, underscoring a dedication to environmental stewardship.
Joe Tromans, Head of Commercial at Worcestershire, expressed his enthusiasm for the partnership, saying, “WODR’s focus on sustainability and efficiency mirrors our values at Worcestershire County Cricket Club.
“We’re excited to join forces with a partner that not only enhances our club’s operations but also contributes positively to our community’s environmental goals.”
USL and WODR’s Directors, Nav Qayyum and Mark Edwards, echoed this sentiment. “We are thrilled to partner with Worcestershire County Cricket Club.
“This collaboration is a fantastic opportunity to showcase the importance of sustainable water use within the business sector and beyond.
“It’s about making a difference, one drop at a time,” said Qayyum. Edwards added, “Together, we aim to highlight the critical role of water efficiency in today’s world, and this partnership with Worcestershire is a step towards a greener future.”
This partnership marks a significant step forward in promoting environmental awareness through sports, setting a new standard for corporate-social responsibility in the business and sports sectors alike.
