Friday, April 19th, 2024

Women’s Rapids announce major partnership With Attivo

Worcestershire County Cricket Club is thrilled to announce a new partnership with Attivo as the Women’s Rapids main sponsor. This landmark agreement marks the first time the Women’s Rapids will feature exclusive sponsors, with Attivo, a national independent financial planning firm’s branding, set to be prominently displayed on all team digital media and on the front of the Women’s Rapids shirts.

This partnership underscores a historic moment for the Club, as it highlights the growing support and recognition of women’s cricket. Alongside Attivo, Worcestershire County Cricket Club welcomes DRPG and BEARD as Club shirt partners, significantly enhancing their existing relationships with the Club.

Ashley Giles, CEO of Worcestershire County Cricket Club, expressed his enthusiasm about the new partnership, stating, “We are immensely proud to welcome Attivo as the main partner for the Worcestershire Women’s Rapids. 

“This is a groundbreaking development for us, spotlighting the potential and popularity of women’s cricket. 

“Attivo’s commitment to excellence and community aligns perfectly with our values and aspirations.”

Joe Tromans, Head of Commercial and Partnerships, commented on the significance of this partnership: “Teaming up with Attivo as well as introducing DRPG and BEARD as our Club shirt partners are pivotal moments for us. 

“These partnerships will bring tremendous support and visibility to our women’s team, who are incredibly deserving of this recognition.”

Stephen Harper, Chairman of Attivo, added, “Attivo’s ethos to financial planning and advice is to help clients focus on building the lifestyle they want and getting the best out of life.  We are committed to helping women establish gender equality through this ethos and are excited to be at the forefront of supporting and promoting women’s cricket through our partnership with the Worcestershire Women’s Rapids. 

“Fostering talent and enthusiasm for sport widely and in particular for cricket across genders, and this partnership is a vital part of our community engagement strategy.”