Worcestershire County Cricket Club are delighted to announce that it has won Gold in the Animation category at the prestigious Lens Awards 2025 for its Kit Launch Animation, produced in partnership with global communications group DRPG featuring stunning illustrations by the club’s official Creative Partner, BEARD.
The award-winning animation captivated audiences by seamlessly blending innovative motion design with distinctive hand-drawn artwork, reflecting the club’s rich history and forward-thinking identity. The project formed a key part of Worcestershire’s 2024 season launch, setting the tone for a year of ambition, engagement, and commercial success.
Ashley Giles, CEO of Worcestershire County Cricket Club, expressed his pride in the achievement:
“We are incredibly proud to receive this Gold award at the Lens Awards 2025. The kit launch animation was a true collaboration, showcasing the creative excellence of long-standing partners DRPG and also BEARD.
DRPG’s ability to bring our vision to life through bold, engaging storytelling was outstanding. This project not only elevated our brand but also demonstrated the strength of Worcestershire’s commercial and creative partnerships.”
BEARD, the club’s official Creative Partner, played a pivotal role in crafting the unique illustrative style that underpinned the animation’s visual identity. Their expertise in design and branding ensured that the final piece resonated strongly with Worcestershire’s supporters and commercial stakeholders alike.
Worcestershire-based DRPG, the Club’s Official Media Partner, also enjoyed a hugely successful night at the Lens Awards, picking up Gold in the Best Video Targeted to the Internal Audience category for their work with BT, Gold in the Best Live or Experiential Video for their work with EE, and being crowned Video Production Company of the Year. Their continued excellence in digital storytelling and event production has been recognised on a national stage, reinforcing their reputation as a leading creative force.
The Lens Awards celebrate the best in visual communications across multiple industries, recognising excellence in film, animation, and motion design. This Gold award is a testament to Worcestershire’s commitment to pushing creative boundaries while strengthening its engagement with supporters and partners.
