Tuesday, March 26th, 2024

Worcestershire Welcomes Pluxee as New County Championship Front of Shirt Partner

Worcestershire County Cricket Club is thrilled to announce an exciting expansion of its partnership with Pluxee, stepping up as the prestigious Front of Shirt Partner for the County Championship. 

This collaboration builds on the groundbreaking member benefit partnership announced previously, taking the synergy between the two organisations to an unprecedented level.

The announcement was made by Worcestershire’s Head of Commercial & Partnerships, Joe Tromans, during the Club’s 2024 Season Preview and Kit Launch Show, marking a significant moment for both Worcestershire and Pluxee. This partnership underscores both parties’ commitment to excellence, innovation, and the development of cricket.

Pluxee, a spin off from giant French caterer Sodexo, floated on the Euronext Paris on 1 February 2024, valuing the company at around 4.1 billion euros.

Present in 31 countries, Pluxee has more than 500,000 clients, and more than 5,000 members of staff, turning over more than 19 billion Euros in 2023.

Joe Tromans expressed his enthusiasm about the partnership, stating, “We are absolutely delighted to elevate our partnership with Pluxee to become our Front of Shirt Partner for the County Championship. 

“This partnership is a testament to the strong relationship we have already built with Pluxee and our shared vision for the future of Worcestershire cricket. 

“Their support is invaluable, and we look forward to achieving great things together.”

Olly Bridges, Head of Commercial at Pluxee UK, also shared his excitement about the collaboration, “Pluxee s proud to be associated with Worcestershire County Cricket Club, a club with rich heritage and passionate supporters.

“As the new Front of Shirt Partner, we are excited to be part of the Club’s journey and contribute to its success on and off the field. 

“This partnership reflects our commitment to supporting local communities and promoting cricket across all levels.”

The new partnership signifies a milestone for both Worcestershire and Pluxee, promising to bring innovative initiatives and enhanced supporters experiences. With Pluxee’s support, Worcestershire is set to embark on a season filled with ambition and excitement.