Worcestershire County Cricket are delighted to announce a two-year extension of its partnership with BEARD, the Club’s Official Creative Partner. This renewal cements a highly successful collaboration that has played a pivotal role in driving Worcestershire’s digital growth and enhancing its brand identity online and at Visit Worcestershire New Road.
Over the past 12 months, Worcestershire have seen record-breaking engagement across its digital platforms, with:
• Website traffic increasing by 38%
• Social media impressions growing by 368% year-on-year
• Video content reach expanding by 167%, helping bring Worcestershire’s story to a wider audience
BEARD’s expertise in bold, eye-catching creative has been instrumental in achieving these milestones, producing standout digital content that has cut through the noise of busy social media timelines. Their work has helped elevate major campaigns, from Vitality Blast ticket promotions to historic club announcements, ensuring Worcestershire remain at the forefront of visual storytelling in the cricketing world.
Beyond the digital sphere, BEARD has also made a significant impact on the club’s physical branding, including:
• The design and branding of The BEARD Terrace, a vibrant hospitality space at New Road
• Stadium artwork and signage that enhances the matchday experience
• The striking “We Are Worcestershire” mural, celebrating the club’s heritage and community
Joe Tromans, Commercial Director at Worcestershire County Cricket Club, said:
“BEARD has been a game-changer for us.
Their ability to craft visually stunning, high-impact creative has helped us grow our audience, engage with supporters on a deeper level, and bring our brand to life in new and exciting ways.
Their support extends far beyond digital, and we’re thrilled to continue this partnership for another two years and can’t wait to see what we create together next.”
Rob March, Managing Director at BEARD, added: “We’re incredibly proud to continue our partnership with Worcestershire County Cricket Club.
“Their ambition to push boundaries in digital storytelling and matchday experience aligns perfectly with our ethos at BEARD.
“Seeing our creative work drive real results—whether it’s through increased engagement online or creating spaces that fans love in the stadium—is hugely rewarding.
“We look forward to another two years of bold, innovative work with Worcestershire.”
This renewed partnership will ensure Worcestershire County Cricket Club continues to lead the way in creative marketing across both digital and physical platforms, bringing supporters closer to the club than ever before.
