Worcestershire County Cricket Club have experienced an unprecedented surge in ticket sales for their Metro Bank One Day Cup home fixtures this summer. With numbers reaching heights unseen in over ten years, the Club has successfully attracted cricket enthusiasts and families alike by introducing various family-friendly initiatives, enhancing the overall Matchday experience for spectators.
The Club recognised the need to appeal to a broader audience and to foster a welcoming atmosphere for families. To achieve this, the Club took significant steps to improve the Matchday experience for everyone. By transforming its offering, the New Road has become a more attractive destination for those looking to enjoy a day out with their loved ones.
One of the key drivers behind the soaring ticket sales is the Club’s commitment to affordability. Recognising the financial strain on families, Worcestershire County Cricket Club strategically decided to offer advance tickets at a highly competitive price. Adults can now secure their spot at the match for just £10, while juniors can purchase tickets for £1, making it an affordable outing for families.
With an aim to keep the younger audience engaged throughout the match, the Club has introduced a vibrant and free Inflatable Zone. Kids can enjoy bouncy castles and slides and other fun activities. Additionally, cricket skills workshops are available for juniors who can learn from professional coaches and fine-tune their cricketing abilities.
As part of their efforts to enhance the overall experience, Worcestershire County Cricket Club allows spectators to stroll across the pitch during the interval and play ball games on the outfield. This opportunity allows fans to immerse themselves in the game’s essence and feel closer to their favourite players.
Following the completion of each match, spectators can look forward to a player autograph session. This initiative has brought cricket enthusiasts closer to their idols, creating cherished memories for both young and old.
The Club has also stepped up its culinary game by introducing various food options to suit all tastes. The Matchday experience now includes a food village that boasts a diverse range of culinary delights, ensuring that fans can savour the action with refreshments.
As the One Day Cup reaches its climax, Worcestershire County Cricket Club still has three thrilling home fixtures scheduled for this August. Fans can secure their spots and be part of this for a nominal price, ensuring that families can continue to enjoy an exciting day out together.
Head of Commercial & Partnerships Joe Tromans commented, “We are thrilled to witness such an overwhelming response from our supporters and the community.
“The success of this year’s ticket sales demonstrates the importance of making cricket accessible and enjoyable for everyone.
“At Worcestershire County Cricket Club, we strive to create a welcoming environment that caters to families and cricket enthusiasts, and we are delighted to see that our efforts have been embraced with such enthusiasm.”