Wednesday, January 17th, 2024

Worcestershire County Cricket Club Welcomes Bennetts Ice Cream as Partner, Creating the ‘Bennetts Ice Cream Food Village’

Worcestershire County Cricket Club is delighted to announce Bennetts Ice Cream as a new official partner, with the club’s popular Food Village being renamed the ‘Bennetts Ice Cream Food Village’ from the 2024 season. 

This exciting partnership brings together two Worcestershire institutions, both built on strong family values, a passion for quality, and a commitment to serving the local community. 

Bennetts Ice Cream boasts a 100-year heritage, crafting delicious, award-winning ice cream using traditional methods and fresh whole milk from their own herd at Manor Farm. 

Their dedication to family recipes and creating happy memories resonates deeply with Worcestershire’s focus on family-friendly entertainment and fostering a sense of community at New Road. 

Joe Tromans, Head of Commercial & Partnerships at Worcestershire, highlighted the shared values that cemented the partnership: “Bennetts Ice Cream is a brand synonymous with quality, family, and creating happy moments, values that perfectly align with Worcestershire County Cricket Club. 

“We’re thrilled to welcome them as partners and excited to offer our fans even more delicious options in the rebranded Bennetts Ice Cream Food Village.” 

Robert and Oliver Bennett expressed their enthusiasm for the partnership, “We’ve been long-time supporters of Worcestershire County Cricket Club, and we are delighted to be able to partner with such an amazing Club. 

“Sharing our passion for quality and family fun with the Worcestershire community is a perfect fit. We can’t wait to bring smiles to the faces of cricket fans of all ages with our delicious ice cream in the Bennetts Ice Cream Food Village.” 

Bennetts Ice Cream will also support Worcestershire’s community-focused initiatives, further strengthening the club’s connection with the people of Worcestershire. 

This exciting partnership promises to create a sweeter summer at New Road, offering supporters a chance to enjoy delicious Bennetts Ice Cream while cheering on the Pears.