Monday, December 18th, 2023

Worcestershire County Cricket Club Announces Groundbreaking Partnership with Pluxee UK

Worcestershire County Cricket Club has today announced a ground-breaking partnership with Pluxee UK, a leading specialist in employee benefits and consumer engagement.

The partnership represents a first for cricket in the UK and will see Worcestershire become the first county cricket club to offer their members a range of exclusive benefits and rewards, including cashback on everyday purchases and access to a comprehensive health and wellbeing program.

The cashback scheme will also see parts of the proceeds reinvested directly back into the grassroots of cricket in Worcestershire through the Worcestershire Cricket Foundation.

Pluxee UK are one of the leading providers within employee engagement/benefits in the UK and specialise in engaging and rewarding consumers. By understanding how people make decisions, Pluxee UK creates tailored reward and benefit programs that are both effective, sustainable, and hugely impactful to both organisations and members.

The long-term partnership with Pluxee will offer Worcestershire County Cricket Club Members a range of benefits, including:

  • Exclusive cashback on everyday purchases: Members will earn cashback on their purchases with over 100 partners, including supermarkets, restaurants, retailers included as well as exclusive cashback savings within New Road on Concessions, Tickets and Merchandise helping to maximising the membership experience.  
  • Access to a comprehensive health and wellbeing program: Members will have access to a range of resources and services to help them improve their overall well-being, including mindfulness sessions, nutrition advice, fitness classes and exclusive discounts at local health facilities.
  • Support for grassroots cricket: A portion of the proceeds from the partnership will go directly into the Worcestershire Cricket Foundation, which supports the development of cricket at all levels within the county.

Worcestershire CEO Ashley Giles commented, “We are thrilled to partner with Pluxee UK to bring this  comprehensive membership program to our Members.

“We believe this partnership will set a new standard for engagement and rewards in county cricket, and we look forward to working with Pluxee to deliver even more benefits for our members in the years to come.”

Joe Tromans, Worcestershire’s Head of Commercial & Partnerships added, said: “We are delighted to announce this groundbreaking partnership with Pluxee UK, which will bring a multitude of benefits to our Members and grassroots cricket within Worcestershire.

“Not only will our Members earn cashback on everyday purchases, we’re also proud to be offering our members access to a comprehensive health and wellbeing program. This will provide Members with the support they need to navigate life’s challenges, continue our drive to support wellbeing alongside significantly improving the value to your membership for the forthcoming season.

“Additionally, a portion of the proceeds from the partnership will go directly into grassroots cricket through the Worcestershire Cricket Foundation, ensuring that the Club and our members can help build a sustainable long term program that ensures our objective of cricket becoming the most accessible sport in the country.”

Oliver Bridges, Pluxee’s Head of Commercial, said “We are thrilled to sign a long-term partnership with Worcestershire. The opportunity to be the first in the UK to launch a membership programme tailored specifically at supporting key pillars of wellbeing is incredibly exciting. 

“The support and commitment from Worcestershire to build a sustainable program that will genuinely make a difference, as well as significantly increasing the value and experience of a membership has been inspirational. We are excited for the program to launch and be a key part of supporting growth in Worcestershire’s Cricket Foundation’’