Monday, March 11th, 2024


Worcestershire County Cricket Club are thrilled to announce a partnership with DRPG, a leading global communications and creative agency based in Worcestershire, as our Official Season Preview and Kit Launch Show Partner. 

Working alongside the Club’s Official Creative Partner, BEARD, this innovative collaboration aims to kickstart the new season with unparalleled excitement and engagement among fans and supporters, showcasing the Club’s aspirations and readiness for the year ahead.

Joe Tromans, Head of Commercial at Worcestershire County Cricket Club, expressed his enthusiasm about the partnership, “We are delighted to welcome DRPG as our Official Season Preview and Kit Launch Show Partner. 

“This collaboration signifies more than just a partnership; it’s a fusion of creativity and passion for cricket. Working alongside DRPG and our Creative Partner, BEARD, we are set to deliver a season preview and kit launch that not only captivates our loyal supporter base but also extends our reach to new and wider audiences. 

“Our goal is to inspire and excite our supporters with a fresh and innovative approach, and there’s no doubt that DRPG’s expertise will help us achieve that.”

The partnership with DRPG is designed to leverage the agency’s vast experience in digital communications and creative storytelling to bring the Club’s vision to life. By combining forces with BEARD, the Club’s Creative Partner, the trio is committed to crafting an engaging and visually stunning season preview and kit launch that resonates with fans and builds anticipation for the upcoming season.

Dale Parmenter, CEO of DRPG, commented on the new partnership, “We are incredibly proud to join forces with Worcestershire County Cricket Club as their Official Season Preview and Kit Launch Show Partner. 

“As a Worcestershire-based company, we have always been passionate supporters of local talent and initiatives. This partnership offers us a fantastic platform to showcase our creative capabilities while supporting the Club’s ambitions to reach new heights. 

“Together, we’re looking forward to creating something truly special that will not only inspire the current support-base but also attract new supporters to the game.”

This partnership marks the beginning of a dynamic collaboration aimed at enhancing the fan experience and expanding the Club’s audience. With a shared vision for innovation and engagement, Worcestershire County Cricket Club, DRPG, and BEARD are set to deliver a season preview and kit launch event that will be remembered for years to come.

Stay tuned for more details on the upcoming season preview and kit launch show and join us in celebrating this exciting new chapter for Worcestershire County Cricket Club.