Head of Commercial at Worcestershire County Cricket Club

Joe has a strong marketing and commercial development background, with experience spanning multiple sectors before joining Worcestershire County Cricket Club. Over the past six seasons, he has driven the club’s commercial growth, leveraging account-based marketing strategies to double the number of corporate sponsors.
Currently, Joe is focused on enhancing sponsorship activations, improving supporter engagement, and building meaningful partnerships that align with the club’s long-term goals. A notable achievement includes developing creative sponsorship opportunities that have significantly boosted the club’s and its partners’ brand visibility.
Outside of work, Joe is passionate about football and, in particular, Aston Villa. His vision for Worcestershire County Cricket Club centres on delivering great experiences to help expand its commercial operations, fostering community engagement, and positioning the club as a leading force in sports and business.