The Morgan Motor Company will continue as the Official Main Sponsor again at New Road after a successful and productive first 12 months.

Worcestershire Rapids v Birmingham Bears, T20 Vitality Blast

The Morgan Motor Company provides a fitting antidote to mass-produced automotive manufacturing, bringing with it an exceptional mix of traditional craftsmanship and appropriate modern technology.

Famous the world over for its unique blend of craft, heritage and pure driving experience, the Morgan Motor Company has been manufacturing quintessentially British vehicles in Malvern, UK, for more than 110 years.

Passed down through generations, the same craftsmanship skills that were integral during the founding of the Morgan Motor Company in 1909 are as alive today as they have ever been.

The company was established in 1909 by H.F.S Morgan with the design of the now iconic Morgan Three Wheeler. This was followed, in 1936, by the Morgan 4-4, based on the Morgan steel chassis. This chassis was produced until 2020, making it the longest running production car architecture in the world.

Steve Morris, Chairman & CEO, Morgan Motor Company: “The Morgan Motor Company is famed the world over for its long history and sporting achievements.

“Worcestershire County Cricket Club, with a similarly impressive heritage within its own field, makes the perfect brand for us to partner with. We are firmly dedicated to supporting fellow local businesses.

“I am confident that our shared values, commitment and passion bode perfectly for a prosperous future working together.”