Tuesday, December 12th, 2023


Worcestershire County Cricket Club are delighted to announce BEARD as our new creative partner. The partnership will see BEARD collaborate with Worcestershire’s marketing team to enhance the club’s brand identity, develop engaging content, and help the Club connect with new audiences. 

BEARD is a leading creative agency with a proven track record of developing innovative and impactful campaigns.

“We are thrilled to partner with BEARD, a highly respected creative agency with a passion for cricket,” said Joe Tromans, Head of Commercial & Partnerships at Worcestershire. “Their expertise and creativity will be invaluable as we look to elevate our brand and connect with supporters in new and exciting ways.”

Rob March, Managing Director of BEARD, added: “We are incredibly proud to be partnering with Worcestershire County Cricket Club, the County’s leading sports organisation. We’ve enjoyed a strong relationship in the past and are looking forward to strengthening that further by helping Worcestershire achieve their ambitious goals.”

As part of the partnership, BEARD will assume naming rights for the newly refurbished Terrace, which will now be known as the Beard Terrace, a vibrant and modern space that offers fans a relaxed and stylish environment to enjoy refreshments and socialise before, during, and after matches. The Beard Terrace is also available for conferencing, meeting and private party functions.

“The Beard Terrace is a fantastic addition to New Road and we are delighted that BEARD will be its new namesake,” said Joe Tromans. “We are confident that BEARD’s creativity will help us to make the venue a popular destination for supporters who wish to elevate their Matchday experience and also to event bookers wanting a modern and stylish space.”

BEARD’s Rob March & Dave Webb

Dave Webb, Creative Director of BEARD, added: “As a Worcester-based agency, we are honoured to have our name associated with such a prestigious venue in the City. We look forward to working with Worcestershire to create a memorable experience for fans, not only at the Beard Terrace, but through the creative support we’ll be providing across all of the mediums that people use to engage with the club.”

BEARD is a Worcester-based creative agency, with over a decade of experience in creative storytelling for brands. With local clients such as Astley Vineyard, Morgan Motor Company and homeless charity Maggs, through to national and international clients including Red Bull, Microsoft and Marvel to name but a few.   

Their relationship with the club is longstanding, with a particular highlight being the development of the Worcestershire Rapids brand in 2014. This renewed partnership between Worcestershire CCC and BEARD marks a new era of creative collaboration that will benefit both organisations and supporters of the Club.