Sponsorship & Advertising

Worcestershire County Cricket Club – Helping to grow your brand through bespoke advertising/sponsorship packages tailored to your business needs.

Stand out from the crowd with advertising and sponsorship packages at New Road this season. Worcestershire Cricket Club can create bespoke advertising and sponsorship packages to fulfil your company’s objectives/requirements. If your company’s key purpose is to build brand awareness or run a call to action advertising campaign the commercial department will work with you to ensure that there is a tangible benefit for every pound invested. We like to understand our partner requirements and provide value for money and tangible return on investment so why not give a member of the team a call or drop us an email we will comeback to you within 1 working hour.

Commercial Department 01905 337926
Email commercial@wccc.co.uk

Official Player Sponsorship 2014

Only £500 + VAT

  • Presentation of 3 playing shirts, autographed as requested
  • Name / company logo on your sponsored player’s profile page at www.wccc.co.uk
  • 20 complimentary tickets to a home LV=CC match day of your at New Road during the 2014 season
  • Player appearance (to be arranged in conjunction with WCCC)

Mascot Package

Only £150 + VAT

  • Official replica shirt
  • Photograph signed and presented by your favourite WCCC player
  • Match tickets for mascot and 2 guests
  • Photographs throughout the day include:
    • with both captains
    • with members of the WCCC team
  • Accompany captains for coin toss
  • Goody bag
  • Mascot photo on www.wccc.co.uk
  • PA announcements
  • Disc with all photographs from your day

Perimeter Advertising

The Sky television cameras will be at New Road again in 2014 exposing your company’s brand to millions of potential customers over the course of the season. Not only that, Worcestershire County Cricket Club has an avid following with the 2nd highest membership in the country per head of population ensuring your brand is seen by tens of thousands of visitors to New Road every season.

The perimeter advertising boards are an ideal, cost effective way building your brand both locally and nationally.

Pitch side perimeter advertising board are available for 2014 season.

Elevated perimeter advertising board on the Basil D’Oliveira are available for 2014 season.

Premier Advertising Packages – Pitch Facing boards, Jumbo Scoreboard On Screen Advertising

Worcestershire County Cricket Club can offer, for the first time, premier advertising packages including space on the Jumbo Scoreboard located next to the Greame Hick Pavilion. The benefit to your business is simple; the scoreboard in cricket is the most viewed part of the ground with the game changing every minute you brand will be viewed by tens of thousands of supporters throughout the season.

We can incorporate your company logo and deliver a simple animated message by letting the elements of advert slide slowly across LED.

Further elements, such as animated pictures and short videos, can be included alongside company logo and text.

Advanced Adverts will increase visibility and attract more attention to the message.

If you are looking for a one-of-a-kind advertisement, we can do it! Examples of bespoke production could be an ad based on video, include 3D animations or be a series of ads for multiple sites.


Worcestershire Cricket Club have invested significantly in digital technology ensuring that we can provide your business an effect method of brand and product awareness. The redesigned Worcestershire Cricket Club website has multiple real estate opportunities throughout the site so if you want leaderboards or MPU’s with static or dynamic adverts we can cater for your needs. You maybe surprised by the vast traffic that www.wccc.co.uk receives with over 4 million visitors every year.

Premier Banner Package

  • 1 x Pitch side perimeter advertising board
  • 15 second slots
  • 1 in 40 Advertisers | One Advert Every 10 minutes
  • During a typical 4 hours of play you will receive 24 slots
  • Match Time | Static Image
  • Non-Match Time | Dynamic Full Animation

TV Commercial Package

  • 1 x Pitch side perimeter advertising board
  • TV Commercials
  • 15 second slots
  • 1 in 24 Advertisers | One Advert Every 9 minutes
  • For every 9 minutes of non-playing time 6 minutes will be allocated to full screen TV commercials.

Scoreboard Sponsor Package

  • 1 x Pitch side perimeter advertising board
  • Scoreboard Sponsor
  • 1 in 8 Advertisers | Continual Presence on scoreboard during match time

County 365 Magazine Advertising

Promote your business in the high quality, full colour publication that has a circulation of circa 20,000 copies reaching thousands of supporters and local businesses throughout the season. There are multiple advertising opportunities available for any business to push their brand out into the market place. The magazine is also handed out to our corporate guests during match day providing an ideal opportunity to expose your brand in the Business to Business environment.

Match Ball Sponsorship

An attractive and cost effective way of linking your company with one of the leading sides in English cricket.

The package includes:

  • VIP membership including match tickets for four people for your sponsored game
  • Your company name/logo on all programmes/scorecards
  • A commemorative gift in recognition of your support
  • Photo opportunity to mark the occasion
  • 20 tickets to a County Championship game of your choice at New Road