Sponsorship & Advertising

Worcestershire County Cricket Club – Helping to grow your brand through bespoke packages tailored to your business needs.

Stand out from the crowd with advertising and sponsorship packages at New Road. Worcestershire Cricket Club can create bespoke advertising and sponsorship packages to fulfil your company’s objectives/requirements. If your company’s key purpose is to build brand awareness or run a call to action advertising campaign, our Commercial Department will work closely with you to ensure that there is a tangible benefit for every pound invested. We like to understand our partner requirements and provide value for money and tangible return on investment so give us a call and we can arrange a time for you to visit for a tour of the ground and a chat about available options.

The Sky cameras televised 4 matches live from New Road in 2015, exposing our sponsors’ brands to vast audiences in addition to the tens of thousands of visitors to the ground for both cricket and non-cricket events. This national exposure, combined with the fact that Worcestershire County Cricket Club has an avid following with the 2nd highest membership in the country per head of population, ensures your brand reaches audiences of hundreds of thousands every season.


  • Official replica shirt & cap
  • Match tickets for mascot and 2 guests
  • Photographs throughout the day include:
    • with both captains
    • with members of the WCCC team
  • Accompany captains for coin toss
  • PA announcements
  • Disc with all photographs from your day

MATCH DAY SPONSORSHIP – FROM JUST £500 + VAT An attractive and cost effective way of linking your company with one of the leading sides in English cricket, match day sponsorship is available for all matches at New Road in 2017.

The package includes:

  • Four match tickets with access to our Elite Members Suite
  • Two course lunch in The View restaurant
  • Your company name/logo on all scorecards for the day’s play
  • PA announcements throughout the day
  • A commemorative gift in recognition of your support
  • Photo opportunity to mark the occasion


  • Own your sponsored player’s shirt at the end of the season, autographed as requested
  • Name / company logo on your sponsored player’s profile page at www.wccc.co.uk
  • Recognition as an Official Player Sponsor in an e-shot to 12k base
  • 20 complimentary tickets to a home CC / RLODC group match day of your choice at New Road during the 2017 season


Perimeter advertising boards are an ideal, cost effective way building your brand both locally and nationally. We have both 24ft x 2ft 6” pitch level perimeter advertising boards and 20ft x 2ft elevated perimeter advertising boards available for the 2017 season.  


In addition to pitch facing branding we offer a variety of other in-ground branding opportunities including 1.8m x 5m full colour PVC advertising banners on fencing in main walkways, match day expo stands to engage with spectators face to face, internal digital screen advertising and more.

MAIN SCOREBOARD ADVERTISING The benefit to your business is simple; the scoreboard in cricket is arguably the most viewed part of the ground and with the game changing every minute your brand will be viewed by tens of thousands of supporters throughout the season.

We can incorporate your company logo and deliver a simple animated message by letting the elements of advert slide slowly across LED. Further elements, such as animated pictures and short videos, can be included alongside company logo and text, with advanced adverts increasing visibility and attracting more attention to the message.

An example of bespoke production could be an ad based on video such as the TV commercial we produced for regional terrestrial television in 2015 to advertise our NatWest T20 Blast campaign. Other options include 3D animations or be a series of ads for multiple sites.

  • 15 second slots | 1 in 40 Advertisers | One Advert Every 10 minutes
  • During a typical 4 hours of play you will receive 24 slots
  • Match Time | Static Image
  • Non-Match Time | Dynamic Full Animation

MAIN SCOREBOARD SPONSOR PACKAGE In addition to the aforementioned scoreboard advertising, the opportunity to be Main Scoreboard Sponsor is also available which offers fixed branding around the frame for the duration of the season. With a permanent presence in such a focal point of the ground, the continual exposure is guaranteed to strengthen the allegiance between your brand and spectators both at New Road and on national television.

MATCH DAY EXHIBITION STAND  Advertising on screens and with banners is great for brand exposure, but there’s no better way to sell yourself and what you do than to interact face to face with potential customers. We welcome tens of thousands of spectators to New Road for cricket each year, with up to 5,000 per day for sell out NatWest T20 Blast matches, and with a match day exhibition stand you can be present to showcase your business and interact with our customers. Set up in a well populated location on-site with a stand and marketing collateral to go with it, you can push your brand to thousands from just £500 + VAT.

LED SCREEN ADVERTISING  New Road is one of the busiest roads in Worcester with an estimated 33,000 cars per day driving along immediately next to the County Ground. Taking advantage of this prime spot we have installed an LED screen measuring 6msq on which you can advertise your company to tens of thousands! Limited to a maximum of 6 adverts on a rotating basis, with each static advert on display for 5-6 seconds, you can showcase your brand on an unprecedented scale for just £250 + VAT per week.

For further information on any of the above opportunities, please contact Paul Biggerstaff on 07706 712219 / 01905 337933 or by email at paul.biggerstaff@wccc.co.uk.